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digital strategy brand projects : recent feel good favorites
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UGG Australia represents one of the most iconic products of our time - the beloved classic UGG boot. In house work at UGG Australia includes digging into search, consumer and brand data to derive key insights that help shape our content marketing strategy. This includes developing content strategies and working with creative, PR, social media, Influencer, SEO, email, PPC, affiliate, retail, retargeting, native advertising and media channels to execute world class digital brand campaigns that drive traffic and engagement.
Sanuk makes “Sandals, Not Shoes” and they represent their motto “Smile...Pass It On” at every touch point. In house work at Sanuk includes making “smart content” based on blending insights and creativity to create unique branded content that attracts new prospects and builds brand awareness across all digital channels. Areas of focus include SEO, Vine videos, writing for the Sanuk ‘Not Work’ Blog, Influencer, PR and Media link building, landing page creation and digital campaign development.
Teva (pronounced “Tev-ah”, not “Tee-vah”) in house work includes developing SEO and content strategies based upon insights from search, brand tracker and industry analytics. Areas of work include landing page design, SEO, content and blog strategy for the eCommerce site, as well as brand development and marketing planning.
Ahnu is a San Francisco, active lifestyle based footwear brand, focusing on growth in the outdoor and yoga lifestyle categories. In house work for Ahnu includes persona development, content development planning and lending PR, social and SEO expertise that amplify the brand’s core DNA and Influencer strategies.
Tsubo in house work includes the development of Influencer, landing page, email, content SEO, retargeting and link building strategies that support this small fashion focused footwear brand.
Mozo creates awesome shoes for Chefs! In house work at Mozo includes defining an Influencer, content and SEO strategy as well as advising on PR, link building and social opportunities to help increase brand awareness and drive online traffic.
Land8Lounge is the premier online destination for Landscape Architects and professionals in the design and building world. Work with Land8Lounge included writing blog content, SEO strategy development and audit, and marketing strategy development.
Bulit Ads is an ad network for Publishers in the landscape, architecture and design sectors. Work for Built Ads includes web design, ad and media strategy, media kit design and SEO development to drive new online traffic and revenue across network of blogs and digital magazines.
Mississippi Messiah is a documentary telling the story of civil rights activist James Meredith. Project included site conceptualization to encourage support and donations, video optimization, SEO, graphic design, social media marketing integration, site design and development.